E-Book มีจำหน่ายแล้วที่ SE-ED และ บันดาลใจ by SE-ED

📕 Digital Transformation Canvas (ฉบับภาษาอังกฤษ)

๐ www.se-ed.com/product/Digital-Transformation-Canvas-A-Business-Transformation-Model-for-New-Growth-PDF.aspx?no=9786168056554

๐ www.bundanjai.com/book/digital_Transformation_Canvaa_A_Business_Transformation_Model_for_New_Growth

📘 Digital Transformation Canvas (ฉบับภาษาไทย)

๐ www.se-ed.com/product/Digital-Transformation-Canvas-โมเดลทรานส์ฟอร์มธุรกิจเพื่อสร้างการเติบโตครั้งใหม่.aspx?no=9786168056486

๐ www.bundanjai.com/book/Digital_Transformation_Canvs_A_Business_Tuansformation_Madel_for_New_Growth

📗 Digital Transformation in Action เปลี่ยนธุรกิจในยุคดิจิทัล Step by Step (ฉบับปรับปรุง 2021)

๐ www.se-ed.com/product/Digital-Transformation-in-Action-เปลี่ยนธุรกิจในยุคดิจิทัล-Step-by-Step-PDF.aspx?no=9786168056547

๐ www.bundanjai.com/book/Digital_Transformation_in_Action

Digital Transformation Academy, in cooperation with Bundanjai by SE-ED, announces the launch of 3 e-books as solutions for survival of Thai business

Digital Transformation in Action has received tremendous feedback as a publication that helps raising awareness about the changes that will happen in the business world as it faces crises and changes in human behaviour. The latest publication, Digital Transformation Canvas, offers a more practical guide that lays out pragmatic solutions for organisational transformation that can be implemented.

Today, the world has been facing impacts from one of the greatest crises in history. The COVID-19 pandemic has greatly affected the global economy. The consequences of the pandemic on the economic system are grave and inevitable.

Thus, the question arises about the growth and survival of the business sector. Will there be any organisation that survives and even grows in this situation? This is an important issue that needs to be analysed in order to find new opportunities, procedures, principles, and strategies that will create solutions for business growth and survival.

Poj Thanapongphan Thanyarattakul, a guru, a public speaker and a bestselling author on the subject of Digital Transformation and the founder of Digital Transformation Academy, has worked in cooperation with Bundanjai by SE-ED to launch the English and Thai versions of Digital Transformation Canvas and the revised edition of Digital Transformation in Action in the e-book format. The aim is that they will become a tool that revives the business world and rebuilds the new growth.

According to Bloomberg NEF’s (BNEF) 2020 National Industrial Digitalization Ranking, the top ten countries in digital strategies and digital transformation are South Korea, Singapore, Germany, U.K., China, Japan, U.S., France, Canada and Sweden.

Thailand is not part of the leading countries in digital strategies and Digital Transformation. It ranks even lower than India despite having a higher GDP. Digital success and Digital Transformation are significant factors in today’s world as we can see from IMD World Competitive Yearbook 2020 that ranks Singapore, Denmark, Switzerland, Netherlands, Sweden, Canada, and U.S. as highly competitive countries. Thailand only ranks 29^th in this year’s report while it previously ranked 25^th in 2019.

Poj Thanapongphan Thanyarattakul stated that the e-book launch of the English and Thai versions of Digital Transformation Canvas and the 2021 edition of Digital Transformation in Action aims to help the business sector by disseminating knowledge and practical how-to solutions in digital strategies and digital transformation in a national scale. The publication of the three e-books is intended to reach not only large private enterprises but also SMEs, startups, and even government departments. The e-books will be distributed nationwide on SE-ED’s e-book platform and internationally on Amazon.

During the press conference Poj Thanapongphan also revealed that 2021 trends in Digital Transformation will include 5G, Smart Home, Smart City, Artificial Intelligence (AI), Digital Currency, Blockchain, Industry 4.0, Digital Health, Cybersecurity & Privacy, Quantum & Supercomputer. All of these technologies will become a new normal globally and locally in Thailand.

“Only 16% of organisations successfully completed Digital Transformation. The remaining 84% might fail for many reasons. They might only incorporate IT system or Digital Marketing in their business operation. These approaches are merely part of business transformation. The most important question is how do we become part of the successful 16%?

According to research, the industry that will survive is digital industry. That means, it does not matter what the nature of the business is; as long as it is digitally oriented, the business will be able to transform and become successful.

Digital Transformation in Action offers ideas and principles about organisational transformation through digital process. The book covers basic principles and provides clarifications on key issues such as the fact that today’s competitors may come from other industries or startups that emerge as a disruptor. For example, Adobe was originally a software licensing business before it switched to the subscription model and eventually became the world leader in MarTech (Marketing Technology) Platform.

Nowadays, we have to consider what our core business or main asset is. We also have to be aware of new innovations or technologies that are currently in demand and may be applicable in our business. Moreover, organisational transformation must also be done internally. Facing with digital disruption and the COVID-19 pandemic, the business can learn from the success formula of top 20 companies that have successfully completed Digital Transformation in the past 10 years as published by Harvard Business Review. It can be said that Digital Transformation has a clear blueprint that is applicable and measurable by considering whether the business has achieved a New Growth, has transformed its original business to a new one, and whether they have a healthy financial growth.

A good example in this case is AirAsia. Originally an airlines business, the company is now transformed into a Super App and a leading e-marketplace. The three factors that were previously mentioned will indicate whether the organisation successfully transforms or why it may fail. We must learn from the existing principles and eventually learn to apply them in the process of organisational transformation.

Transformation needs to be planned before implemented. Its goal starts from changing the mindset of both the organisation’s leaders and personnel (by raising awareness, creating a vision, and setting a goal) and eliminating obstructing factors that may deter success. There are 6 aspects that need to be evaluated before the transformation process can begin: business opportunity, competition, target customer, data as a strategic asset, innovation, readiness of the organisation to become a digital enterprise.

All these aspects need to be considered together and they need to be able to indicate which area will be used to measure the success of the transformation. Transformation success can be assessed by considering these 7 questions: what drives us to want to be part of the digital world? Is the current culture of the organisation suitable for the digital world? Is the organisation’s vision appropriate for the survival in the digital world? Is there a key driver that can push the organisation to become part of the digital world? How to build a digital enterprise? What is going to be the main business of the organisation after transformation? And what are the impacts that may arise from transformation?”

Jaruwan Vettrakul, Director of Wish Publishing House, stated that in 2018 Poj created a reverberating impact through his publication of Digital Transformation in Action. He has raised awareness about the need for our society to quickly adjust to the rapidly changing world. His first book received tremendous feedback. Any organisation that has learned about and prepared for digital transformation since two years ago will certainly not face as much difficulty from the current situation as other organisations that are not yet ready or even begin to adapt themselves. Today’s world is changing. It is imperative that we too have to change. The question is how can we change (and promptly too)? Digital Transformation Canvas is the answer.

Rungkan Paisipanichtrakul, Deputy Managing Director of SE-EDUCATION Public Company Limited, stated that even though reading behaviour has changed, it cannot be denied that everyone still looks for useful knowledge and inspiration. Books remain valuable. We want to create a reading community in which writers have an opportunity to present contents that may be useful and interesting to the wider public. At SE-ED we have transformed our bookstores into a space for digital experiences that can respond to the changing demands of our customers. I confirm that Bundanjai by SE-ED can fulfil this demand. We are pleased to be one of the channels through which quality contents and stories can be delivered to the target group. This publication is a case in point as the dissemination of knowledge about Digital Transformation will benefit many entrepreneurs who may be facing crises at the moment.

SE-ED has been in business for over 40 years. The company may not be as familiar with the rapid changes we are facing today. However, in the past two years we have become more agile and adaptive. We are able to assess external conditions and see where we can improve our efficiency and effectiveness. We consider customer experiences in every dimension across different platforms. Our Ngam-wongwan bookstore is our first digital store that is designed to allow customers to easily access contents and smoothly switch from online to offline transactions and vice versa. At the same time, our customer’s online and offline experiences are also designed to be complementary.

Austin Stanley Robinson, the author of Digital Transformation Canvas (English version), Chief Operating Officer of Virun Infinite Holding Company Limited, and a business consultant in Digital & Organisation Transformation, stated that Digital Transformation Canvas (English version) aims to make knowledge about Digital Transformation more widely accessible both locally and internationally. Even though there are many English publications on this subject, there has not been as many how-to guides that offer clear and practical frameworks and procedures that organisations can directly adopt and implement. There are also many case studies from around the world included in this book. In addition to the transformation principles and how to build new digital capabilities, the book also emphasises on practical ideas and approaches for Organisation & HR Transformation. That is the book focuses on the importance of human factors as the key to achieve true transformation. Moreover, we should take pride in the fact that knowledge and intellectual properties of Thai people can now be part of the global knowledge market. This is certainly a celebratory event.

Poj Thanapongphan also founded Digital Transformation Academy to help both public and private organisations by providing support in knowledge, skills and how-to approaches that can be used to complete Digital Transformation. In 2021 “Digital Transformation Thailand” will also be launched as a project that drives Digital Economy and Digital Transformation in Thailand and supports the new S-Curve industry in relation to Thailand’s 20-year National Strategy. In the current situation, we cannot just hope for support from the government. Instead, different organisations and departments from various sectors can form partnerships and develop a practical and comprehensive knowledge in Digital Transformation that can be applied from the individual to organisational levels. If successful, the country and Thai society will fully become part of the New S-Curve and survive the current crisis.

The English version of Digital Transformation Canvas and the revised edition of Digital Transformation in Action are available in e-book format. The price of the English version of Digital

Transformation Canvas is 600 Baht. The price of the Thai version of Digital Transformation Canvas and the latest revised edition of Digital Transformation in Action is 300 Baht each. The e-books can be downloaded at www.se-ed.com and www.bundanjai.com.